Ways to improve sales through your website

Posted on December 6, 2011 by admin

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products.

Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

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The importance of a sitemap

Posted on December 6, 2011 by admin

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.
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Yoga videos aren’t all equal at getting out the kinks

Posted on December 5, 2011 by admin

Yoga used to be the kind of thing someone’s eccentric aunt did – a woman with a braid wrapped around her head who entertained the children by putting her foot behind her neck.

I tried screening three different videos on a day when my neck and shoulder muscles were tighter than last year’s jeans. I had knots the size of Rhode Island that had been there for weeks.

Jane Fonda’s Yoga Exercise (A.Vision) relaxed them. Kathy Smith’s New Yoga (BodyVision) warmed them up. Three hours later, after falling under the reassuring southern spell of actress Dixie Carter’s Unworkout (MCA Universal), they melted away.

Here’s how it went:

An all-natural Jane Fonda appeared on a set that looks like a craggy moonscape, wearing plain red leotards and tights, and sporting a French braid down to her hips. (It’s a hair extension, but what do we care.)

She demonstrated the classical Sun Salutation, a choreographed yoga routine traditionally used to greet the day, her huge Ted Turner diamond gleaming in the spotlight.

Then she asked us to join her in a warm-up, several rounds of the Sun Salutation, and a relaxation and breath awareness segment, 60 minutes all told.

Yoga is slow, I decided, slow enough that I have time to examine the webs between my toes and the lint on the carpet while holding each pose. While nearly standing on my head, I meditated on the most profound of Jane’s statements: When in doubt, breathe.

After the relaxation segment, my thoughts switched to her final message: I am relaxed, and I will carry this feeling with me.

She said this hour would help me stretch, tone and energize my body. At that moment I felt lethargic, noodled, ready for lunch. The knots are still there.

Kathy Smith also appeared in a red leotard and tights and urged me to do the workout on an empty stomach, preferably just before dinner. She worked with Rod Stryker, yoga instructor of the stars, to update the ancient disciplines and merge them into a workout for fitness fans.

Kathy stood on a raised pylon as she led a more athletic version of the Sun Salutation, a half dozen other poses and a meditation, 60 minutes total.

The great thing about yoga, I’m learning, is the great names attached to each exercise: the downward dog, the cobra, the plank.
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Search engine friendly pages

Posted on December 5, 2011 by admin

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
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Reducing load time through image optimization

Posted on December 5, 2011 by admin

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!
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Pros and cons of flash-based sites

Posted on December 2, 2011 by admin

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line?

Here’s a simple breakdown.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
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Yoga for women: basic yoga lessons for women

Posted on December 2, 2011 by admin

If a woman wants a healthy way of life devoid of any strain and stress, she should start her day with yoga.

First things first, when you roll out of your bed, sit onto a mat on the floor and hug your knees to your chest. Then raise your legs in the air and stay bottoms up until your head clears. Next stand up and drop your forehead to your shins until you feel ready to tackle the toothbrush and get on with your day.

Waking up doesn’t have to consist of pouring coffee down your gullet to shock yourself alive.

Many women pile up an array of small violences against themselves from the moment they wake up – caffeine, cigarettes, abrasive exercises or no exercise at all. Lots of faddish fitness programs today have this violent approach – do 50 leg raises or pound your body jogging on the pavement or jump around to a rhythm not of your own making.

Your approach to fitness and well-being and to life in general should be nonviolent one – working smoothly with concentration and determination at your own pace without competing with anyone else. Don’t be ruthless with yourself and you won’t be ruthless with other people.

Your routine should ideally center on 28 postures drawn from the 5,000-year-old technique whose name comes from the Sanskrit for sun, moon and join together. The exercises should range from deep breathing to pretzel-like stretches.

Yoga is strenuous, but not painful, and it gives every inch of your body a terrific workout.

Yoga proves particularly helpful in strengthening a body plagued by injury.

Yoga helps you maintain flexibility, build strength and muscle definition and even. Try spending 60 to 90 minutes on your yoga routine, before breakfast, five to six days a week.

Follow the basics mentioned here to have a healthy and balanced life:

Avoid the big seduction to only go with your strong points – like weight-lifting if you’ve got great muscles. It’s the thing that’s hardest for you that you need to work on the most

Don’t space out during workouts. Use that time to have a private conversation with yourself: ‘How do I feel physically, mentally.’ ‘How is my balance and coordination today.’ ‘Is there something I should pay special attention to.’

Practice yoga in the early morning or early evening at least one hour after a light meal or three to four hours after a main meal. If you are hungry before practice, try tea, milk or fruit juice.
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Yoga for women: how to gain a shapely waist through yoga

Posted on December 2, 2011 by admin

The size of the waist is an indication of overall fitness for many people. Most health experts agree that a smaller waist is healthier than a big one. The reasoning behind this is that increases in fat around the waist usually result in increased health risks such as diabetes, high cholesterol and blood pressure.

In evolutionary and biological terms, a small waist signifies youth and vitality. But doing endless workouts of crunches alone will not allow you to achieve that Venus-like waist of your dreams. You will need to supplement specific waist-orientated exercises with ones from various disciplines.

Specifically you will need to work the inner girdle of muscles – commonly known as the core muscles – with slow abdominal exercises that work very deep into these muscle groups.

While usually associated with building flexibility, some specific exercises from yoga-based workouts also target the underlying core muscles around the waist.
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Mistakes to avoid when using web templates

Posted on December 2, 2011 by admin

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognisation.

While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site.

However, do only make the necessary changes and don’t redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.
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Yoga for women: hold that pose

Posted on December 1, 2011 by admin

So, how can yoga help reshape your waist.

In simple terms, by requiring you to move – and hold – your torso muscles as a unit. Rather than isolating your abdominal muscles as you do in crunches, yoga poses help to lengthen your overall torso, creating a feeling that is both centered and strong.

Think of your torso as a long vessel through which numerous muscles interact to keep you looking lean. Your transversus abdominis, the deepest abdominal muscle, works with the others to hold in your lower belly. Your erector spinae, the muscles that attach on your spine, straighten your posture and can make you feel (and appear) taller, while your rectus abdominis and obliques are the strong and flexible muscles that allow your limbs to move freely.
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